Ina Jo Designs
Ina Jo Designs is a graphic design studio based out of Chumash Lands, San Luis Obispo, California offering brand, print, digital, and website design services. Naomi Fuad (she/her) is a proud Chinese-Indonesian American, who runs the studio as a Graphic Designer and Producer of 8+ years with experience in B2C marketplaces and non profits in both small and large scales.
Whilst Ina Jo Designs was originally based out of Ohlone Lands, San Francisco, California, Naomi is glad to be back in San Luis Obispo as a Cal Poly Alum. Her degree in Graphic Communications, with a concentration in Design Reproduction Technology is what instilled her love for print, design, and the desire to create outside of just the screen.
Whilst Ina Jo Designs was originally based out of Ohlone Lands, San Francisco, California, Naomi is glad to be back in San Luis Obispo as a Cal Poly Alum. Her degree in Graphic Communications, with a concentration in Design Reproduction Technology is what instilled her love for print, design, and the desire to create outside of just the screen.
Naomi specializes in collaborating with small to medium-sized businesses, non profits, and individuals looking to launch their business. More than just design, Naomi is passionate about the story you’re sharing and how visual design can carry and communicate your project beautifully, functionally, and sustainably.
Outside of the realms of design, you can find Naomi cozied in a corner with a book, smiling on a longboard in neighboring waters, or going on walks along the coast. Her passions lie in art forms met with ethical storytelling, land stewardship, and social justice with a community-centered approach.
a. New Brand Package
b. Rebrand Package
c. Rebrand Re-haul
d. Brand + Website Combo
a. Business Cards
b. Flyers
c. Postcards
d. Pamphlets
e. Booklets
f. Books
g. Signage
h. Packaging
DIGITAL
a. Social Media Assets
b. Ad Design
c. Newsletters
d. Branded Templates
e. Digital Campaigns
a. New Website Design
b. Website Re-Design
c. Website Maintenance
RETAINERS
a. Timelines customizable
DESIGN CONSULTATION
a. One Hour Consultation
b. Bi-Weekly Consultation
c. Weekly Consultation
FUNCTIONAL DESIGN
Design that not only visually represents you but allows you to carry past our partnership with functionality and ease. It’s always important to me to see how a client can sustainably move forward with a website or brand package with the limited resources and team they may have.
SPEED OF QUALITY
Designing intentionally and thoughtfully means we’re partnering at a pace in which the project is not only beautifully done, but it’s backed by strategy, it’s customer-forward, and it’s collaborative. I do my best to create realistic timelines that serve the creative process well.
GENUINE PARTNERSHIP
I want to see you grow! I’m passionate about seeing folks empowered through design and sharing their story. Working with Ina Jo Designs goes past transactional— I’m committed to working collaboratively with you to your specific design needs and wants.
HOT TAKE: NO AI
In an AI driven world, Naomi specializes in design that doesn’t use it. She desires to create and critically think, even with the inconvience. The design she employs is intentional, thoughtful, and master-crafted to stand out beyond what’s trending.1. BRANDING
Investing in your brand is more than just a nice looking logo. I work together with you to build a brand with a voice, a tone, and a message catered to your audience with strategy in mind with design assets that will serve you a long time.
The New Brand Package includes a logo, typography, primary and secondary colors, and mock-ups to understand how your brand can carry into the future. Together, it’s a BRAND BOOK that grounds your vision and business.
Have a new name? Need a complete brand refresh? This is for individuals, organizations, and businesses looking to refresh their brand. This package includes everything included in the New Brand Package.
2. Print
It’s customer-facing. It’s tangible and in your hands. The options with print are endless. Whether it’s a business card or a booklet, print collateral still continues to be a connection maker and informer. Ina Jo Designs helps you with everything from design to production.
let’s talk print!
3. Digital
Social media posts. Fundraising Campaigns. Newsletters. Evergreen Content. Ebooks. Templates. Maintaining digital presence can be a task!
I offer services á la carte or through retainer. Don’t know which one to choose? Read more about Retainer Services, to understand what partnership works best for you!
book a discovery call today
4. Website Design
My approach to website design is setting you up for success in a sustainable and direct approach.
No frills, simple navigation, and strategized based on your specific audience.
Whether you’re launching a business, setting up a portfolio, or needing to redesign an existing website, I’m here to support you in this undertaking so you can focus on the rest of the magic.
5. Retainer Service
An all encompassing designer at your service!
A retainer is when a client pays a set rate for a set amount of hours/week for the studio to design each month (retainer packages can be from 3 months at a time to 9+ months at a time).
Choosing this option makes it easy to budget on your end, while also knowing there will always be a designer ready to take on any design need that comes your way.
***The Retainer Package DOES NOT include:Branding, Rebrand, or Full Website Design***
In the past it’s looked like:
Social Media Assets, Web Design Maintenance, Merchandise Design, Print Collateral, Branded Goods, and more!
Whatever it may be, let’s chat ❋
6. Design Consultation
An hour of design expertise to help you launch or support your business!“I don’t know where to start.”
“I am so overwhelmed.”
“I feel so alone in all this.”
The truth is, I’ve been there. From failure to prior rebrands and new brands, to starting this design studio – it’s a lot! And you’re definitely not alone.
What I’ve learned from my own reflections and through other clients’ feedback is: I love meeting people where they’re at in their journey of starting their business and creating space and time to support them on their next steps.
Sometimes all it takes to gain momentum is investing in 1 hour of feedback, accountability, and outlining your strategy at hand.
Consultations provide support through:
❋ Feedback in Branding Design & Development
❋ Design Audits
❋ Guiding Questions to help you in your process
❋ Setting goals and priorities
❋ Strategic Planning
❋ Creating space for brainstorms
❋ Check-ins to keep you accountable
❋ Resources to support you to launch
I specialize in working with individuals who are just getting started and need space and resources to jumpstart into launch day, as well as those who are past that, and are ready to invest in their design + strategy moving forward.
sliding scale rates available to BIPOC / Queer community. Also open to trades.
Naomi’s Oma and Opa / early 1950s
Where does the name Ina Jo come from?
The name Ina Jo is a meld between names of her own and her ancestors. She dedicates this venture to those who came before her— the people and spaces who made her who she is and brought her to where she is now.
Her Oma meant a lot to her growing up. When Naomi was younger, she used to correspond with Oma through email as a way of staying connected across the world. Emails always came from Bettyina, so for a long time, Naomi thought her Oma’s name was Bettyina. She only recently found out that her Oma’s name was in fact just Betty.
The name Ina was a government name created by Naomi’s Opa to add on to her Oma’s birth name so that legally, she’d be seen as Indonesian on paper, as opposed to Chinese-Indonesian. This was done in order to shy away from the discrimination and prejudice Chinese-Indonesians faced at the time. While this name wasn’t her Oma’s nor did it define her, it was a name Naomi often found herself saying when she was young due to the email correspondence they had together. Oma has since passed, but her memory lives through and through.
Jo comes from Naomi’s middle name Joanna. No one calls her Jo or Joanna, but she feels that the name is still very much a part of her.
The name Ina Jo is a meld between names of her own and her ancestors. She dedicates this venture to those who came before her— the people and spaces who made her who she is and brought her to where she is now.
Her Oma meant a lot to her growing up. When Naomi was younger, she used to correspond with Oma through email as a way of staying connected across the world. Emails always came from Bettyina, so for a long time, Naomi thought her Oma’s name was Bettyina. She only recently found out that her Oma’s name was in fact just Betty.
The name Ina was a government name created by Naomi’s Opa to add on to her Oma’s birth name so that legally, she’d be seen as Indonesian on paper, as opposed to Chinese-Indonesian. This was done in order to shy away from the discrimination and prejudice Chinese-Indonesians faced at the time. While this name wasn’t her Oma’s nor did it define her, it was a name Naomi often found herself saying when she was young due to the email correspondence they had together. Oma has since passed, but her memory lives through and through.
Jo comes from Naomi’s middle name Joanna. No one calls her Jo or Joanna, but she feels that the name is still very much a part of her.
The importance of this studio goes beyond Naomi’s work and offerings. It’s an homage and a sea of inspiration felt deeply from her ancestors and those who walk alongside her in the now. She hopes their spirits live on in this space and creates new wells of creativity and inspiration for the future